「牛轉乾坤、旭日東昇」藉牛之力扭轉天地，將局面由逆勢轉為順勢，迎接光明與希望。2020年全球各地發生了許多重大事件，對於人們無疑是艱辛的一年，因此期望藉大力神牛之力為世人扭轉一切不順遂、否極泰來，以迎接充滿希望的辛丑牛年。
設計上採色塊方式呈現，以牛圍繞著象徵地球的圓翻轉，並加入日月元素代表週而復始的天地日夜循環，意味著在牛年之時，藉牛之力扭轉乾坤，世界萬物將迎接旭日東昇的光明與希望而生生不息。

包裝:
整體包裝以簡約素雅的風格呈現，封面封底分別以牛頭牛尾造形代表包裝的開頭與結尾。
三折的開盒式設計，打開後票卡、紅包袋與春聯能一一羅列，內容物以卡榫方式固定，可輕易取下。

票卡 / 紅包袋/ 方形春聯：
內容物包含了票卡、紅包袋及春聯，分別都採用了「牛轉乾坤」中諧音「扭轉」的概念，
因此票卡兩張放置一起可組成一副牛隻旋轉於地球的畫面 ; 紅包袋正反面則是將主圖加以延伸，形成生生不息、延綿不斷的動勢感;而春聯的設計我們則將「福」字結合了牛的特徵，將字體擬人化，方形的春聯也可倒過來放置，即象徵「福到」的吉祥之意。

設計元素：
生肖套票則以牛圍繞著象微地球的圓，搭配日月元素，設計出2款不同版本，分別展現出周而復始日夜循環，也意謂著來到辛丑年之時，將由生肖「牛」日夜守護著世界，藉由其強大力量扭轉乾坤，揮別過去歷經艱辛的一年，迎接旭日東昇的希望與光明，重回充滿活力且生機勃勃景象。

材質：
成品皆採用了具絲絨質感的紙材，封套是彩絨紙，紅包袋及春聯則是SKIN，我們選擇了磅數較高的紙張，更能呈現出其沈穩內斂的質感。紅色系的底色，搭配上燙霧金及局部燙紅金的點綴，展現了新年喜慶的意象，網印的米黃色則帶出一股活力，讓整體更為年輕。



“As the sun rises, ox brings about change of fortune,” which reverses the adversity into hopeful outlooks. As much eventful 2020 has been such a tumultuous undertaking, we shall all look forward to an optimistic turnaround through the blessing of the year of Ox.
With a presentation of color block design, the symbol of ox tumbles around the symbol of the earth while embellished by the elements of the sun and the moon in a cyclic closure symbolizing the power of the ox shall bring about a much-needed turnaround for the earthlings bathing in the glory of the rising day of hope.

Packaging:
The overall packaging is manifested through a simple and elegant styling with front and back cover in ox head and tail as the metaphors for the start and end of the packaging.
The three-fold open box design showcases decorative cards, red envelopes, and couplets on display, as the content is fixed with latching joints and easily disassembled.

Decorative Cards, Red Envelopes & Square Couplets
The content includes decorative cards, red envelopes, and couplets imbued with the formal concept derived from the phonetic metaphors of twist-and-turn featured in the phrase, “Ox would turn the world around.”
So, when two decorative cards stacked together to compose a scene of an ox revolving around the earth; the front and back sides of the red envelopes are the extensions of the central visual in fostering the perennial sense of movement; as for the couplet design, we amalgamate the character of “Fortune” with the physical attributes of Ox, as the square-shaped couplet can be placed upsidedown in symbolizing the arrival of fortune.

Design Element:
The Chinese zodiac cards are articulated with the visual of the ox circulating symbolic earth, complemented by the elements of the sun and the moon, in producing two distinct versions, of which each articulates the cyclic nature of day and night, depicting the arrival of the year of ox safeguarding the world, and turning the negatives into the positives while leaving behind the turmoils of the passing year to embrace the hope of the coming year of vitality and prosperity.

Material:
The finished products feature paper materials with silk-velvet texture, as the cover is made of colored velvet paper, and the red envelopes and the couplets are made of SKIN, as the design team chose heavier paper to accentuate the steadfast quality. The red-color base, complemented by matt-finished gold and partial matt-finished rose gold, exhibits the festive nature of the new year celebration, while the net-printed beige color emanates much vitality for the entire work.

| 合作廠商 |
長瑩紙業Ever Prosperous
國倫紙業KOU LUN
元億實業有限公司
泰勒攝影T-Studio

Client : 臺北大眾捷運股份有限公司
Production : 右舍計創作 Yodesign2.0
PM：Ivan Yang
Designer : Carina、大灰